The Connacht Rugby team returned to training this week for the upcoming Guinness PRO14 and Heineken Champions Cup.
Ahead of the upcoming season, Connacht Rugby have debuted their new home kit and updated logo for the next year.
The new logo strongly reflects the original provincial crest with evolutions of the core elements shedding the rugby ball feature of old to give greater to the more traditional elements of the eagle and sword.
The wing tips of the eagle have been reworked and consolidated to represent each of the five counties of the province with the arm strengthened and holding the sword upright, denoting ambition.
Some small changes have also been made to the font of the logo, which was unveiled at the launch of the 2019/20 Connacht home kit.
The kit is manufactured by BLK Sport Ireland and includes their exclusive Exotek four way stretch fabric, clean cut collar, and fluro green detailing incorporated in the sleeve cuff and neck.
Commenting on the new design, CEO of Connacht Rugby, Willie Ruane said: “As an organisation we are continuously looking to evolve and improve everything we do.”
“Throughout that evolution however it is important we always remember where we are from and who it is that we represent.”
“Our new logo design aims to reflect that evolution whilst also placing much greater prominence on the extremely strong core elements of the original Connacht Provincial crest.”
“The beginning of the new season and the return of PRO14 and Champions Cup rugby to the Sportsground provides a fitting opportunity to unveil our refreshed design and to continue with our evolution and progression both on and off the pitch”.
At the launch of the new Connacht Rugby kit, Bruce Wood, Head of Brand at BLK Sport Ireland added that it was a very exciting time for Connacht with their return to Champions Cup rugby.
“There is an infectious ambition on and off the field in Connacht and we are proud to work closely with Connacht Rugby management to create a home kit to match this excitement and ambition”.
The new Connacht Home Jersey features Elverys.ie branding and will be available for pre-sale from 12pm on Friday 5th of July.
Intersport Elverys Director of Buying & Marketing Loman Caulfield said that they have a renewed focus on partnering with Connacht due to their “significant national and international presence”.
photo credit: ©INPHO/Morgan Treacy/Connacht Rugby