One lucky student will win a holiday of a lifetime to Mexico for two and free meals for a year in Boojum’s 2023 Freshers campaign.
The Mexican food chain says the all expenses paid trip to Mexico is a way for them to give back to its loyal customers and reward them with an unforgettable prize.
In addition, all students across Ireland will be in with a chance of winning €50 or £50 worth of Boojum credit in daily giveaways via the brand’s app.
Speaking at the launch of the campaign, David Maxwell, Boojum’s Managing Director, said that students ‘are the backbone of Boojum’ and that they always strive to show them how much their loyalty means.
“After the success of last year’s ‘Fund Your Studies’ campaign, we knew we needed to do something even bigger and better this year, and that is exactly what Boojum has done,” he said.
“After a challenging few years with the pandemic and the cost-of-living crisis, a holiday anywhere at the moment may be completely out of the question for some students. By entering our competition, one lucky student, and a mate, will win the opportunity to go on their dream trip to Mexico.
“Whether they want to live it up in a luxury five-star resort in Cancun, or kick back in a beach shack in Tulum, we’ll be on hand to help them create the ultimate holiday.
“Not only that but the lucky winners will also bag themselves free Boojum for an entire year. With the Mexico trip and the free burritos for 12 months, that’ll be a year for the books!”
Paul McCullagh, Head of Marketing at Boojum, added: “Freshers is a date in the diary that we never miss; in fact, we plan for months in advance!
“As well as returning students, many new faces will flock to our stores to get their hands on their first Boojum burrito and never look back. This year we wanted to do something different with our Freshers campaign, and after speaking with many students it became apparent that travel was still a top priority.
“We knew we wanted to do something on a global scale with the ultimate trip to Mexico up for grabs, completely on us.
“The winning students can ignore the rainy Irish weather and plan a once in a lifetime trip to Mexico. They’ll be swapping their student accommodation for an all expenses paid vacation and studying abroad Boojum style!”
To find out more and enter the free-to-enter giveaway, please visit boojummex.com/wouldyourather
