Galway’s Ballynahinch Castle was among 26 tourism businesses from Ireland in attendance at the annual International Luxury Travel Market (ILTM) in Cannes last week.
The luxury travel event attracted over 1,800 influential travel buyers and decision-makers who design unique, luxury itineraries for international clients from nearly 100 countries.
Luxury travel editors and journalists from international publications were also in attendance.
The four-day ILTM event – which took place at the Palais des Festivals in Cannes – involved a programme of bespoke one-to-one appointments and networking sessions.
Tourism Ireland unveiled its new proposition for the international luxury travel trade: ‘Ireland, where luxury comes naturally’.
It aims to dial up the ‘natural’ elements of a luxury holiday here, given that Ireland is a destination where luxury and splendour do come naturally.
Louise Finnegan, Tourism Ireland’s Acting Central Marketing Director, said that this year they saw the largest-ever participation of luxury tourism providers from Ireland at ILTM in Cannes.
“The event was an excellent opportunity to showcase the superb luxury tourism offering right around Ireland – from our boutique hotels, castles and luxury resorts to our rich culture and heritage and not forgetting our world-class golf and superb culinary scene,” she said.
“The format of one-to-one appointments allowed our partners from Ireland to network and do business with new and established luxury travel buyers from around the world – ensuring Ireland is ‘top of mind’ for those buyers in 2024 when recommending destinations to their clients.”
Louise Finnegan said that Tourism Ireland was delighted to unveil our their proposition for the luxury travel trade – ‘Ireland, where luxury comes naturally’.
“Ireland is a destination where luxury and splendour come naturally – in our rich green hills, warmth of welcome and age-old culture of hospitality, as well as the wealth of our natural produce. Our message is that Ireland is the perfect place for visitors to refuel, revive and fill their hearts.”
 in Cannes last week.){kind=link}