Tourism Ireland and a delegation of tourism enterprises including Kylemore Abbey, Galway City Council and Galway County Council attended the four-day Milwaukee Irish Fest in the US.
The festival – the largest celebration of Irish culture and heritage in the United States – has a huge audience of more than 130,000 visitors and was an ideal opportunity to showcase Galway and Ireland as a superb holiday destination.
Alison Metcalfe, Tourism Ireland’s Head of North America, said that the Milwaukee Irish Fest provides a great platform to showcase Ireland, including our rich heritage and culture, to prospective American visitors.
“It’s a wonderful opportunity to invite some of the many people of Irish descent living and working in the US, as well as those with Irish connections or an affinity for Ireland, to come and visit,” she said.
“The United States remains an extremely important market for tourism to the island of Ireland. In 2019, we welcomed 1.7 million American visitors, whose visits delivered €1.6 billion for the economy.”
