Just Eat has launched its biggest ever charity campaign to support people in homelessness this Christmas.
The global takeaway delivery service will donate 50 cent from every order placed today to the Peter McVerry Trust, its longstanding charity partner.
As we look ahead to a very different Christmas, this weekend’s donation will go towards providing vital emergency supports to those struggling with homelessness this Christmas.
The latest homelessness figures show a continued increase in the number of families in emergency accommodation, with 8,737 people officially registered as homeless last month.
Just Eat Takeaway.com will be working with a number of charities across the world to ensure that the funds reach those most in need in the markets where the company operates.
“Throughout this difficult year we have supported our restaurant partners, customers and the couriers we work with and we wanted to continue this support during the challenging winter months,” said Just Eat Managing Director, Amanda Roche Kelly.
“We’re pleased to be able to make this donation to our longstanding charity partner in Ireland, Peter McVerry Trust, so that they can continue providing vital support to those most in need. Much like our colleagues in the restaurant sector, the traditional fundraising streams of our charities have been decimated as a result of the pandemic.”
Amanda Roche Kelly said that the ambition for this initiative is to raise awareness about the issue of homelessness and make it easy for customers to donate to those most at risk in our society.
“We’re delighted to be in the position to help our customers both support their local independent restaurant and the hard work of all those at Peter McVerry Trust by simply ordering their favourite takeaway this Saturday,” she said.
With charity donations disproportionately affected by the pandemic it is more important than ever to provide support to people in need.
Speaking about the Just Eat initiative, Head of Partnerships and Philanthropy at the Peter McVerry Trust, Nell Ward thanked Just Eat for their continued support.
“Homelessness is not where we want anyone to be this Christmas, or any other time of the year, so Peter McVerry Trust is honoured to be part of this global initiative as Just Eat Ireland’s charity of choice,” said Nell.
“Through this support we’re hoping to enhance our ability to create awareness of the issue of homelessness and respond to the growing needs of those most at risk during the weeks, months and difficult years ahead.”
To date, Just Eat Ireland has raised over €150,000 for the Peter McVerry Trust, which has helped to move 15 households out of homelessness and on to a brighter future.
To donate, customers just need to place an order on the Just Eat platform today, Saturday 19 December.
