Lidl’s customers and employees have raised more than €312,000 in November in support of its charity partner Jigsaw, the National Centre for Youth Mental Health.
The 10th annual Christmas Trolley Dash received widespread support from generous customers across Lidl’s 179 stores nationwide, with customers in Galway raising more than €7,000 for Jigsaw.
Winning customers of the fundraiser have been taking to the aisles at their local stores for the chance to bag their Christmas shopping and fill a trolley load of groceries and festive treats.
For two weeks in November, Trolley Dash tickets were sold in Lidl stores across Ireland for just €1 each, offering customers the chance to win a supermarket sweep style dash around their local nearest Lidl store.
This year, ticket sales were donated to Lidl’s charity partner, Jigsaw, whose mission is to support youth mental health in Ireland.
Jigsaw provides vital support to more than 250,000 young people and their families in schools, communities, workplaces and clubs across Ireland.
Since its launch in 2014, Lidl’s Trolley Dash has raised more than €2 million for local Irish charities and given away trolley loads of Christmas groceries to thousands of lucky winners.
Speaking about the success of this year’s Trolley Dash, Lidl Ireland’s Corporate Affairs Director, Eimear O’Sullivan, thanked customers and employees for their generosity.
“We are extremely proud to partner with Jigsaw, who support young adults in Ireland with expert mental health advice and support, and this festive fundraiser is undoubtedly the highlight event in the calendar every year.
“Everyone at Lidl Ireland is overwhelmed by the generosity from our customers, especially in these challenging times, who are contributing to such an important cause that will have a real impact on future generations.
“Congratulations to all the lucky winners across our 179 stores in Ireland and we wish you the best of luck in your Trolley Dash.”
On receipt of the charity donation, Mike Mansfield, Director of Communications and Fundraising at Jigsaw, thanked Lidl Ireland and its customers for their unwavering support and this substantial Trolley Dash donation.
“Since our partnership in 2018, working with Lidl Ireland has been pivotal in reshaping Ireland’s approach to young people’s mental health.
“As we continue to see rising demands for our services each year, it is so important that young people across Ireland know that we stand by them, and the continued support from Lidl Ireland makes that possible.”
All winners will be contacted directly by their local store and invited to take part in the Trolley Dash at their Lidl store before stores open.
This gives winners a clean run at the aisles to grab as many items on their Christmas shopping list as they can. Remaining dashes will take place on Saturday, 9 December and Saturday, 16 December 2023.
