Running a business from home? It sounds like a dream, right? No commute, comfy clothes all day, and the freedom to set your own hours. But while there are definitely perks, let’s be real—it’s not always easy. Managing a business from home comes with its own unique set of challenges. As someone who’s taken inspiration from brands such as London Lash—an award-winning brand in the eyelash extensions industry—I now know firsthand what it takes to build a successful company from your living room (or wherever your home office happens to be).
Here’s what I’ve learned about running a business from home—and how you can set yourself up for success!
- Find a Routine & Stick to It
Working from home can sometimes blur the line between your personal and professional life. One minute, you’re answering emails, and the next, you’re folding laundry. To avoid this, it’s crucial to establish a routine. Get up at a set time each day, have a plan for what you need to accomplish, and try to stick to that schedule. It’s all about balance: enough flexibility to enjoy working from home, but enough routine to keep things moving.
- Create a Dedicated Workspace
A home-based business doesn’t mean working from your bedroom! Having a dedicated workspace, which you definitely need if you’re a beauty professional, not only keeps you focused but also allows for a professional environment conducive to productivity. You need a space that’s just for work—a place where you can focus and separate your personal life from your business tasks. Whether you transform a room in your house into a personal salon or you decide to build a separate extension, this will definitely help!
- Embrace Technology and Automation
Technology is your best friend when you’re running a business from home. Use it to automate tasks that you don’t need to do manually. From social media scheduling to automating your invoices and customer emails, there are so many tools that can save you time and keep things streamlined. Not to mention utilizing online booking systems to free up more time for what counts, such as creating incredible lash sets. This way, we can focus on what we love, while the backend stuff is taken care of.
- Stay Connected with Your Clients
When you run a business from home, it’s easy to feel a little isolated from people, especially if you’re used to face-to-face interactions. But staying connected is crucial! Social media is a great way to keep that engagement going, whether you’re sharing product updates, tutorials, or just chatting with your audience. I love using Instagram and other platforms to share lash tips and tricks, show behind-the-scenes content, and keep our customers up-to-date on new products and techniques. The more you connect with your customers, the more loyal they’ll be!
- Don’t Be Afraid to Outsource
One thing I’ve learned is that you can’t do everything yourself, especially as your business grows. If you find yourself spending too much time on tasks that aren’t your strong suit—like accounting or content creation—don’t be afraid to outsource! It frees up your time to focus on what you do best. For example, you could work with experts when it comes to things like your website or socials. You don’t have to be a superhero—you just need the right support
- Prioritize Self-Care and Balance
Running a business from home can sometimes blur the lines between work and personal life, and before you know it, you’re working around the clock. It’s important to set boundaries and make time for yourself. Take breaks, get some fresh air, and enjoy life outside of work—it’ll actually help you be more productive. Just remember that your well-being is just as important as your business.
Running a successful business from home can be incredibly rewarding—but it’s not without its challenges. The good news? With a little planning, the right tools, and a solid routine, you can build something amazing. As a Lash Tech, I’ve experienced the highs and lows of home-based business life, and I can honestly say it’s worth the effort So, if you’re thinking about starting or scaling your home business, stick to these tips and watch your business thrive!
