Digital signage may not be a term that everybody is familiar with, but it is almost certain that everyone has encountered digital signage at some point today. It would be difficult to walk down the street, browse the internet, go into a shop (or go anywhere for that matter) without coming into contact with digital signage.
It is almost literally everywhere. You might be wondering, “So, if I can’t go through life without encountering digital signage, what exactly is it?” That’s a fair question, so we’re here to shed some light on the situation and demystify the term.
What is digital signage?
Digital signage is basically any message displayed digitally on any size of screen, anywhere you go. Be it in the supermarket when you’re doing your weekly shop or trying to see what gate you need to run to at the airport, those digital signs are there staring right back at you.
They use technology like LED, LCD and projection to display content such as digital images, video, streaming media, and general information. And they can be incredibly effective in getting across information or a message in a clear and attention grabbing manner.
Nowadays, digital signage is found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc, to provide wayfinding, exhibitions, marketing and outdoor advertising.
Digital signage provided by LOOK DS is a great example of how effective it can be. The international software team’s key product is the ‘Look digital signage service’. This award-winning simple and reliable software solution is for remote management of digital screens networks of various scales and purposes like, ad screens in retail stores or digital menu boards in restaurants.
With the way things are going, the decline of the paper menu, the digitisation of leaflets and posters among other moves into a less paper focused society, digital signage is sure to become more and more of a part of everyday life in the future.
Who can benefit from digital signage?
DS could benefit retail outlets, helping them increase traffic and create eye-catching content and videos , sure to impress their existing customers and attract many more.
Banks can reduce waiting times by implementing self service interactive tools, massively improving the overall customer experience by broadcasting useful information like stock exchange news and forecasts.
Restaurants can change their menus from anywhere, improving the experience for customers and reducing the time wasted by staff writing up new daily menus.
And just about every business and organisation, across every sector in any country, can benefit from the massive gains to be made from digital signage. The future of digital signage is bright, and coming to a screen near you soon!
