The Galway based medtech company Orreco, which specialises in sports performance bio-analytics, has signed a multi-year deal with the Atlanta Hawks NBA basketball team.
Orreco, which counts both NBA franchises and individual players, English Premier League side Newcastle United FC and elite sports organizations such as USA Swimming and Red Bull High Performance among its clients, will be providing the Hawks with their player bio-analytics services.
Using biomarkers, wearable technology and performance analytics Orreco help to cut down on player recovery time, optimize performance and help further reduce the number of training and games lost to illness/injury.
Ms Chelsea Lane, Atlanta Hawks Executive Director of Athletic Performance and Sports Medicine, said that they had selected Orreco for its reputation as a world leader in bio-analytics.
“They possess unrivalled expertise interpreting biomarker data and have critically peer-reviewed published science highlighting their work with elite athletes.”
“Our goal is to help our players understand how their recovery status impacts their performance and using this data to truly individualize their training.”
“We are very excited that Orreco has come on board as we at the Hawks enter a new chapter in our history.”
Orreco has extensive experience within the NBA having worked for the past seven seasons with both team franchises and individual athletes.
Through their long work with NBA players Orreco has learned how to manage the “Rookie Wall” and how to prolong veteran players careers’, while understanding the optimal workloads for a player’s body.
Dr Brian Moore, CEO of Orreco, said that their new partnership was an “exciting development” for the team.
“We look forward to working with Chelsea and her team supporting the Atlanta Hawks to make real-time data-driven decisions leveraging biomarkers and artificial intelligence.”
“The combination of the Hawk’s ambition, coaching and playing talent, alongside Orreco’s expertise and industry-changing technology is a tremendously exciting prospect.”
In Galway Orreco is based out of the NUI Galway Business Innovation Centre in Dangan, while also having offices in London and California.
